Even though this article’s title was slightly off the mark, this Q & A with Tim O’Reilly, did point out an interesting way of looking at the latest wave of tech innovation;
  • ” . . . Uber is a company built around location awareness. An Uber driver is an augmented taxi driver, with real-time location awareness. An Uber passenger is an augmented passenger, who knows when the cab will show up. Uber is about eliminating slack time and worry. . . ”  


Technology augmenting both business and the end user, so that they together can communicate and are better for it.  That is one possible avenue where the “retail of the future” is heading.
Or are people overcomplicating the obvious, as this Little Caesar ad makes fun of?