What I find fascinating is that STORY, changes out their store interior every 8 weeks to match their rotating merchandising theme, (which includes events and experiences).  Make sure to check out the slideshow:


From 3/14/14, here is some background info on STORY, which has been around since 2011.   As per my 11/24/14 blog entry, STORY is the retail version of keeping things fresh, and honing through real-life testing.