What I find fascinating is that STORY, changes out their store interior every 8 weeks to match their rotating merchandising theme, (which includes events and experiences).  Make sure to check out the slideshow:

http://www.fastcodesign.com/3038070/target-partners-with-story-for-worlds-tweeest-holiday-shop#1

From 3/14/14, here is some background info on STORY, which has been around since 2011.   As per my 11/24/14 blog entry, STORY is the retail version of keeping things fresh, and honing through real-life testing.
http://www.nytimes.com/2014/03/15/business/a-store-with-media-in-mind.html?_r=0#
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